Marketing dollars are wasted
,
Marketing dollars are wasted on marketing based on what the owner likes or thinks people should like, often with little or no comprehension of the true needs and desires of his clientèle. Actually, the marketing process starts even before goods are being produced since it makes sense to do a market research and find out what people need and want first.
This is why it is so vital to understand and follow the marketing principle of offering people what they do need and want and not what somebody thinks they want.
Another major marketing pitfall which is well known but so little evaded is the failure to give what has been promised, or in other words, failure to satisfy customers with what they hoped to get paying their hard-won money for.
The solution to solve all existing problems as well as predict and avoid all future problems of this kind is to research and use the data found to attract, satisfy and retain new and existing customers.
This is interesting in light of today's crisis, fundamentally the economy of a country is totally dependent on its business' prosperity - if business thrives, people work and have money which they are willing to spend on things they need and want and thus help businesses exist and grow.
This is an important circulation of products, markets and their well being which, if stopped or impeded, would bring about lots of trouble in peoples' lives. In all of the companies that are the center of our current crisis, you will find violations of basic marketing principles.
Door to Door Sales Techniques
It may be one of the hardest sales techniques, but door to door sales can be very lucrative.
One of the hardest, yet most effective, forms of marketing or sales is what is known as door to door sales. The concept is to have face to face contact with potential clients or consumers. While some may shun the ideas others live by and have become very successful by way of door to door sales. It can be a very trying and difficult way to grow a business or book of business, but if done right it can pay dividends. This article should give you some perspective and ideas for becoming a better door to door marketer.
Before you even set foot out the door you need to make a plan for yourself. Set up an area that you want to canvas and create a detailed map of that area. It is going to be extremely physically exhausting to do all that walking, don’t make it harder on yourself by not knowing where you are going or getting lost. The map should also help you define your route and give you an idea of what is the best route to take. Also you can get an idea of how much ground you are covering and how many prospects you can expect to contact.
In order to be as personable as possible you are going to have to get these people to here you out. The best way to do this is have a pitch that they can understand and a way for your to connect with them. Since you are selling something you will have to keep them entertained and interested in what you are pitching, but you also want to be reasonable and respectful. Not everyone is going to enjoy you knocking on their door to sell something, but with the right words you may just have a potential customer.
You will soon realize after your first few runs of door to door sales that it is not the kindest of things, but you have to stay positive. You are going to find many people that are not going to be happy with you knocking on their door and interrupting what ever they may be doing. Expect to have a couple of slamming doors and even some one chase after you. After a long days of work you may have come up with no leads, but that does not mean this is all for nothing. At the end of the day you have to stay positive and understand that what you are doing will pay off in the end.
Being persistent and working diligently is also a big part of being a successful door to door marketer. You have to understand that it is not going to work in one day or even a few days. In order to build your business it may take months of walking through neighborhoods and talking with people in order to get it right and be successful. You will learn from your mistakes and experiences and this will only make you better and better. Be prepared to not give up and keep at it. Being persistent will work in the end.
Door to door marketing might not be the easiest way to grow a business, but if done right it can be one of the most successful. Be prepared to face rejection and learn from you mistakes, but at the end of the day know that you are working hard and look forward to tomorrow.
Computer Dealer Marketing Secrets
As the owner of a computer dealer business, you need to wear a lot of hats on any given day. This can include customer service, sales, troubleshooting, optimization, and even accounting. However none of the good stuff that allows you to grow your company can even begin to happen if you don’t have a solid marketing plan in place.
In this article, we’ll look at 5 simple marketing strategies that you can put in place to take your computer dealer business to the next level.
1. Focus Your Marketing Activities On Businesses, As Opposed To End Consumers. If you do a great job, residential or home users might buy one or two computers from your business every three or four years. The owner of a small business however may wind up needing literally dozens of computers and accompanying service from your business on a regular business. This dramatic difference in lifetime client value makes it much easier to justify investing properly in client acquisition.
2. Reach Decision Makers Earlier on in the Buying Process. Many computer dealers bang their heads against the wall trying to profitably advertise in the phone book, or coupon packs, or online. The trouble is… when a prospect finds you that way, they’re in contact with 5-10 competitors. Reactive advertising forces your profit margins into a comprising position, almost like a commodity broker. You can however sidestep this all together by marketing proactively to more value-conscious, less price-sensitive prospects.
3. Use Relationship-Oriented Marketing to Reach More Value-Conscious, Less Price-Sensitive Prospects. For smart computer dealers, this more proactive approach should include getting involved in a few business-to-business (B2B) related organizations, exhibiting at local B2B trade shows, giving short talks to members of local B2B organizations, holding your own seminars, and networking with other B2B trusted business advisors.
4. Speak Their Language and Solve Their Problems. Rather than following the herd of computer dealers that clutter up their marketing with logos and products, focus your marketing on big problems that you know your prospects are facing. Think along the lines of "How to Protect Your Computers from the Bad Guys". "7 Simple Ways to Get the SPAM Out of Your Inbox". "How to Find a Good Computer Dealer". Not sure what problems are on the mind of your prospects? Survey them.
5. Prove You Know Your Stuff. Most of what you say in your marketing materials will be viewed with skepticism. However you can turn the skeptics into believers by including brief, results-oriented client testimonials in your marketing materials.
In this short article on computer dealer marketing strategies, we looked at 5 simple marketing strategies that you can put in place to take your business to the next level. To learn more about how you can get the best, steady, high-paying clients in your area onto your company’s client list, go sign-up now for free Computer Dealer Proven Business Secrets.
3 Simple Marketing Strategies For Your Small Business Explained
Small business marketing tips that helps retain customers and increase profits without breaking the bank.
If you’re in business for yourself then sooner or later you’re going to be asking yourself the following questions:
How do I get more customers? How can I get my customers to spend more money with me? How can I get better quality of leads without breaking the bank account?
Is there a better way of targeting my advertising so that I win much more than I lose?
Below are three strategies to attracting more business and making more money:
Strategy #1 - You Must Understand The Lifetime Value Of Your Clients
Every business owner needs to fully understand the life time value of their customers.
This is the total profit that a customer will bring to your business over the lifetime of your dealings with that customer. The following example will explain why it’s important to know this number: Let’s pretend you own a book store.
If your customer spends $50 every time they walk into your store, and they visit once a month for 4 years, a customer is worth $2400.00. The math would look like this: $50 (average bill) x 12 (number of visits) x 4 (number of years).
Think of how much money you’re missing out on if you were thinking of only one transaction?
Let’s take a look at another example:
John Smith sells a cd plus manual kit on how to self-publish a book. The initial manual set is worth $500. John knows that over the lifetime of a customer, a significant number will spend somewhere between $20,000 and $40,000 with additional products!
By knowing his numbers he can afford to allocate a significant amount of money towards his advertising budget to bring in more customers. Why? Because he is equipped with information that he’ll make it up on average over the lifetime of the customer.
Strategy # 2 - Build Up Your Customer List
Always collect their names, emails, and other contact information from your customers.
How will you stay in contact with your customers if you don’t collect your information?
And if you do ask for their contact details on your sales slips and invoices, be sure you are using them!
And if you are wondering how you collect them it is as simple as asking them for it. This is best done during your customers’ purchasing process by asking them to fill out a form with their details. There are many successful companies who did this for years and would mail you catalogs in the mail.